Who’s looking for what you’re doing? — Kelford Labs Daily
Marketing without marketing.
Marketing without marketing.
Promoting a personalized process.
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
Everyone who knows me well knows there’s one rule I live by. They know it because I’m always saying it. So often it’s probably their least favorite phrase. But I’ll keep saying it: If this then that, and if that, then what?