Marketing dizziness — Kelford Labs Daily
One direction, not all directions.
flexibility
15 posts
How you work is how you market it — Kelford Labs Daily
Consistency counts.
The scariest part of marketing — Kelford Labs Daily
Is not knowing if it will work.
Neither perfect nor permanent — Kelford Labs Daily
But able to change.
What flexibility means — Kelford Labs Daily
Preparing for more.
Should you change your marketing? — Kelford Labs Weekly
Change means flexibility.
Preserve these to persist — Kelford Labs Weekly
Money, Energy, Patience.
Tardigrade, not T. rex — Kelford Labs Weekly
Be adaptable not adapted.
Flexibility not certainty — Kelford Labs Daily
No fixed plans.
Strategy means flexibility — Kelford Labs Daily
Expect to change.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Don’t predict, prepare
Nobody knows what happens next. No one’s predictions will be very accurate. We’ll look back and wonder how it wasn’t obvious, but nothing that seems obvious now is likely to be right.
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