You paid the fare—make sure you arrive
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.
strategy
17 posts
Everything is a tradeoff
Every great decision you make comes with downsides. There is never a perfect answer.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
There’s no such thing as a riskless strategy
If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
If this then that, and if that, then what?
Everyone who knows me well knows there’s one rule I live by. They know it because I’m always saying it. So often it’s probably their least favorite phrase. But I’ll keep saying it: If this then that, and if that, then what?
Showing of 17 posts