Don’t worry them, worry for them — Kelford Labs Daily
And they’ll trust you more.
truth
11 posts
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
What do they want to be true? — Kelford Labs Weekly
And how do you make it true?
To be right you must be specific — Kelford Labs Daily
Specificity sells.
The power of saying something — Kelford Labs Daily
One single true thing.
What would fame feel like? — Kelford Labs Daily
Create connection instead.
Your content is coherence — Kelford Labs Weekly
Connecting to the real world.
Your content is connection — Kelford Labs Weekly
A new model for marketing content.
Can you compress your content? — Kelford Labs Daily
By using metaphors?
The best way to lose a customer — Kelford Labs Daily
Is by telling the truth.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Showing of 11 posts