Which service to focus your marketing on — Kelford Labs Daily
The one that creates the most value.
uncertainty
15 posts
The scariest part of marketing — Kelford Labs Daily
Is not knowing if it will work.
Self-promotion feels bad — Kelford Labs Weekly
But routines feel better.
Neither perfect nor permanent — Kelford Labs Daily
But able to change.
Should you change your marketing? — Kelford Labs Weekly
Change means flexibility.
The right trades to make now — Kelford Labs Daily
Instead of compromising.
Finding our footing — Kelford Labs Daily
With the words that help.
Tardigrade, not T. rex — Kelford Labs Weekly
Be adaptable not adapted.
Strategy means flexibility — Kelford Labs Daily
Expect to change.
Find your message by trying it — Kelford Labs Daily
The feedback that matters.
Don’t predict, prepare
Nobody knows what happens next. No one’s predictions will be very accurate. We’ll look back and wonder how it wasn’t obvious, but nothing that seems obvious now is likely to be right.
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
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