daily

Daily Lab: What value, what distance?

Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?

Daily Lab: Don’t try to convince

Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.

Daily Lab: This is all strategy is

Strategy is simply the structure to work efficiently to get what you want.

Daily Lab: Focus exercise

A quick exercise to hone your marketing focus on your most valuable actions and clients:

Daily Lab: What do you want?

That’s the only hard question.

Daily Lab: Say it to someone

It’s a little silly to make such a basic point, but groups don’t really buy things—people do.

Daily Lab: Do less, demonstrate more

If you do too much, you’ll never be able to effectively demonstrate it all.