AI marketing — Kelford Labs Daily
Without AI thinking.
experiment
25 posts
Certainty in a new season — Kelford Labs Daily
By being flexible.
The marketing hypothesis — Kelford Labs Daily
What will work?
The instinct to attempt anyway — Kelford Labs Daily
Experiment instead.
Marketing is making small mistakes — Kelford Labs Weekly
Data is a tool, not a recipe.
Feeling the pulse — Kelford Labs Daily
By expecting failure.
What is marketing for? — Kelford Labs Weekly
Discover, define, demonstrate
Proving we’re human — Kelford Labs Daily
In an AI world.
Find your message by trying it — Kelford Labs Daily
The feedback that matters.
You paid the fare—make sure you arrive
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.
There’s no such thing as a riskless strategy
If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
Focus on the most likely outcomes
It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.
Showing of 25 posts