Marketing in your most-noticed moments — Kelford Labs Daily
By measuring first.
position
25 posts
Verbal reversals — Kelford Labs Daily
Approach, don’t avoid.
Bridging the credibility gap — Kelford Labs Daily
By focusing on your current expertise.
Where the words come from — Kelford Labs Daily
Doing the prep work.
The process of positioning — Kelford Labs Daily
Not all at once.
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
One thing, everywhere — Kelford Labs Daily
We must make choices.
Unique, not better — Kelford Labs Daily
Less is more.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
End the anxiety of marketing
When we meet with a new client, a very common sentiment is a sense of anxiety that pervades their marketing. Some say they hate it. Some say they like it, but it stresses them out. Others have just been trying to ignore it, or let someone else handle it.
Showing of 25 posts