Falling behind on AI — Kelford Labs Weekly
And how to keep up.
practice
28 posts
Find your message by trying it — Kelford Labs Daily
The feedback that matters.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
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