How we know what you should say — Kelford Labs Weekly
Our process, and why it works.
strategy
17 posts
Does your strategy actually have a strategy? — Kelford Labs Daily
Or is it a wish?
Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
What “vibe coding” taught me about marketing — Kelford Labs Daily
You’ve got to lead your marketing.
Wisdom and words — Kelford Labs Daily
And knowing the difference.
Change your priorities not your principles — Kelford Labs Weekly
So you can change your procedures.
Wishing for marketing — Kelford Labs Daily
Making it true.
What flexibility means — Kelford Labs Daily
Preparing for more.
Should you change your marketing? — Kelford Labs Weekly
Change means flexibility.
Turning the marketing bike — Kelford Labs Daily
Steer, don’t stumble.
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Flank the devil
It can be tempting to respond directly when you feel attacked. Perhaps by a competitor trying to “steal” your customers by drastically undercutting your prices. But to respond in kind is to rush headfirst into battle against someone who wants you to fight on their terms.
Showing of 17 posts