How you work is how you market it — Kelford Labs Daily
Consistency counts.
Consistency counts.
Bergman or Lean?
The way only you can.
And knowing the difference.
Instead of paying a fortune.
Data is a tool, not a recipe.
By focusing.
Let’s create a structure for your marketing.
Focus first, then grow.
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.