Get specific, get noticed — Kelford Labs Daily
Focus on the individual.
focus
48 posts
Ideal, not imaginary — Kelford Labs Daily
Start from here, not from there.
Elimination, not addition — Kelford Labs Daily
The value you couldn’t lose.
Marketing when it’s the last thing on your mind — Kelford Labs Daily
By being helpful.
Marketing is self-control — Kelford Labs Daily
Patience. Consistency. Focus.
This is why we focus— Kelford Labs Daily
To be extraordinary.
Scale from specifics — Kelford Labs Weekly
Focus first, then grow.
Reliable marketing — Kelford Labs Daily
Promises you want to keep.
Flank the devil
It can be tempting to respond directly when you feel attacked. Perhaps by a competitor trying to “steal” your customers by drastically undercutting your prices. But to respond in kind is to rush headfirst into battle against someone who wants you to fight on their terms.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
Focus on the most likely outcomes
It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.
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