The AI thinking trap — Kelford Labs Daily
Will we lose our own ability?
optimization
13 posts
2025’s Marketing Lessons — Kelford Labs Weekly
The most exciting marketing ideas of the year.
Marketing and model collapse — Kelford Labs Daily
Generating novel marketing.
Is AI camouflaging you? — Kelford Labs Daily
How to stand out.
What’s your AI advantage? — Kelford Labs Daily
Temporary, Capability, or Creativity.
You can’t improve in isolation — Kelford Labs Daily
You need to get into the market.
What are you trying to scale? — Kelford Labs Daily
You have to start with something.
Ask me about marketing optimization & procrastination — Kelford Labs Weekly
On our upcoming LinkedIn Live with Alison Knott.
Try it before you buy it — Kelford Labs Daily
Don’t commit to what you haven’t tried.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
Don’t optimize too early — Kelford Labs Daily
Get started first.
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
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