The AI thinking trap — Kelford Labs Daily
Will we lose our own ability?
priority
10 posts
Don’t overextend your reach — Kelford Labs Daily
Focus on prospects closer by.
Selling in a new season — Kelford Labs Weekly
Means changing with them.
Selling without convincing — Kelford Labs Daily
By focusing.
Priorities and point of view — Kelford Labs Weekly
Where to start with what I’ve written.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
Everything is a tradeoff
Every great decision you make comes with downsides. There is never a perfect answer.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.
Showing of 10 posts