Marketing dizziness — Kelford Labs Daily
One direction, not all directions.
sustainable
13 posts
Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
The bad news is you’re a marketer — Kelford Labs Daily
Don’t overthink it.
What does your content eat? — Kelford Labs Daily
Your content is hungry.
Don’t optimize too early — Kelford Labs Daily
Get started first.
AI marketing — Kelford Labs Daily
Without AI thinking.
Marketing is something you do — Kelford Labs Weekly
With patience and persistence.
8 Years of Change — Kelford Labs Daily
Kelford Inc.’s Anniversary
Patience is bitter — Kelford Labs Daily
Good marketing takes time.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Patient for growth, impatient for profit
If you’re too patient for profit, focusing on growth alone—which is a common problem in modern business—you’ll wait too long to find out if anyone actually wants to spend money on your product.
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