Know what to say, know what to sell — Kelford Labs Weekly
How we sold our new workshop.
validate
13 posts
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
Practice before you perform — Kelford Labs Daily
So you know what works.
You can’t improve in isolation — Kelford Labs Daily
You need to get into the market.
Try it before you buy it — Kelford Labs Daily
Don’t commit to what you haven’t tried.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
What is marketing for? — Kelford Labs Weekly
Discover, define, demonstrate
Market, don’t present — Kelford Labs Daily
Selling takes demonstrating.
Don’t just ask, market — Kelford Labs Daily
The only way to know for sure.
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
Focus on the most likely outcomes
It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.
Showing of 13 posts