How you work is how you market it — Kelford Labs Daily
Consistency counts.
principles
12 posts
How we know what you should say — Kelford Labs Weekly
Our process, and why it works.
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Change your priorities not your principles — Kelford Labs Weekly
So you can change your procedures.
Are we capable or reliable? — Kelford Labs Daily
Reliability creates certainty.
We are the traffic — Kelford Labs Daily
Helping, or hurting?
Falling behind on AI — Kelford Labs Weekly
And how to keep up.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
Get where you’re gonna get
If you’re looking to build more profit in your business and create more freedom in your life, you need to make sure you’re making meaningful progress, day after day.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
Showing of 12 posts